What about Search Engine Optimization (SEO)?SEO is the non-paid way to rank higher. It's another piece of your overall marketing strategy, but it usually takes months to show results. Google Ads are a way to shortcut the process and rank higher immediately.
What should I advertise?
We'll discuss this in your strategy call, but most of our clients highlight a promotional offer, something that makes them stand out, or a product / service that sells well with a high profit margin.
"I'm not looking to grow"
No problem. Instead of advertising a new-patient special, we'll build you a campaign that promotes other products or services that are profitable for your business. Selling complementary services to current patients is often a part of the progression of care.